SUBJECT: Having Your Ebook Ghostwritten Lesson 34 of 50: Develop Great Cover Art

Hi {!firstname_fix},

Consumers want to see a picture of what they're
getting. And that picture has to look good. It
has to make them say, "Wow, that looks like an
incredible book!" You have only a second or two
to grab their attention. You must do it with a
picture. And the picture must be as good as it
can possibly be! 

If you are thinking of offering your eBook as a
free gift for visiting your web site, subscribing
to your newsletter, or as a bonus for purchase of
something else, then the artwork is less
important. But still, there is no excuse. If a
book is worth the effort of writing and marketing
to consumers, then it is worth getting great
cover art to package it with. The artwork serves
two purposes:

1.	It gives Internet surfers an immediate image
of your book when they're glancing at a web page.
People only spend a few seconds scanning on the
web, so your picture can make or break a sale
when there's hardly time to read the rest of your
sales pitch. 

2.	It puts a nice graphic at the beginning of
your book. Although eBooks don't need complete
covers like traditional books do, people like the
idea that eBooks are just like paper books. The
cover art makes your eBook appear more official
and published like a traditional book, and that
makes the eBook more appealing to readers. It
will grab their attention when they first open
the file to read. 

There are numerous example of basic cover art you
could use with your eBook. 

A simple example graphic is about the right size
to place onto a web page where you will be
selling or giving away the eBook. You may place a
larger version of on the first page of the file
that readers will open when they purchase your
eBook. Your eBook cover will look more like a
paper book, and therefore more appealing if your
cover art also contains the title along the
spine, and aesthetically pleasing designs,
drawings, or photographs on the cover. 

I've just put this simple picture here to give
you a quick example of how it looks compared to
text. You've been reading a bunch of words up
until this point. Do you see how your vision is
pulled toward the picture of the book? Even this
bare bones cover grabs your attention doesn't it? 

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To your success, 
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